How to add Leads to campaigns?

Before you ignite the engines of your automation, you must first define your destination. In the world of Cold Navigator, a "Campaign" is the vehicle, but your "Leads" are the fuel that powers it.

Architecting a brilliant message sequence is only effective if it reaches the right inbox.Therefore, the absolute first step in your journey is creating an Audience. This ensures that your outreach is surgical, relevant, and highly targeted, preventing wasted effort and maximizing your conversion potential.

1. Click on the 'Leads' tab in the left sidebar.

2. Click on the 'Create Lead Group' button.

3. Choosing Your Lead Source

To launch a high-impact campaign, you first need a curated list of prospects. Cold Navigator provides multiple sophisticated avenues to import your target audience.

Whether you have a pre-existing database or you're discovering new talent in real-time, our platform ensures your data is organized, mapped, and ready for outreach.

Select the method that best aligns with your current strategy and unleash the power of automation.

▪ Import from CSV

The universal standard for data management. If you have an existing lead database in CSV or Excel format, use this option to perform a bulk import of up to 10,000 leads at once.

Our intelligent column mapping interface ensures your data fits perfectly into Cold Navigator, while our duplicate detection keeps your list clean and professional.

▪ LinkedIn Search Bar

Direct and dynamic. This option allows you to harvest leads directly from LinkedIn search results. It is the fastest way to turn your real-time LinkedIn browsing into a structured automation sequence, capturing profiles as you discover them.

▪ Sales Navigator (Leads)

The professional's choice for high-precision targeting. Leverage the advanced filtering power of LinkedIn Sales Navigator to find the most relevant decision-makers and import them seamlessly into your campaign. Perfect for those who demand the highest quality of outreach.

▪ LinkedIn Search Bar (Companies)

The B2B architect’s tool. If your strategy focuses on account-based marketing, use this to import company accounts directly from LinkedIn search results. Map out your target organizations before reaching out to their key personnel.

▪ Sales Navigator (Accounts)

Strategic enterprise targeting. Import high-value company accounts from your Sales Navigator searches. This ensures your B2B outreach is grounded in the deep insights and advanced segmentation provided by the Sales Navigator ecosystem.

4. Provide a name for your lead.

5. Column Mapping

After successfully uploading your CSV file, the next vital step is Column Mapping. This is where you translate your static spreadsheet into dynamic intelligence for Cold Navigator.

Think of it as teaching our system how to read your unique data structure. By aligning your CSV columns with our required fields, you ensure that every personalized variable functions with surgical precision during your outreach.

6. Finalize the Import

This guide provided a roadmap for populating Cold Navigator with high-quality prospects.

We explored selecting the right lead source, the strategic importance of precise column mapping, and the final step of importing your database.

By following these steps, you’ve ensured that your outreach starts on a foundation of clean, organized, and highly relevant data.

Updated on: 22/01/2026